Developer marketing, sometimes referred to as developer relations or dev marketing, is a specialized field focused on reaching and engaging software developers and technical audiences. Unlike traditional marketing that might target general consumers, developer marketing aims to build relationships and communicate effectively with developers who are evaluating or using a product, tool, or platform.
API Evangelist Conversation with Adam DuVander, Technical Content Strategist at EveryDeveloper - I brought back my old friend and storytelling mentor Adam DuVander to reminisce about the old days of ProgrammableWeb, exploring the reasons behind its demise, but also what the current realities are for API producers in world where people really don't care about APIs, and more about the business solutions that they deliver.
