Dale McCrory, Software and Product Management Leader at Breeze Strategy
Um, well, I mean, traditionally, traditionally the you, an API is introduced. For the strategic integration, which is a, which, which is the first step in a partner ecosystem, right? Strategics are to your first step in a partner ecosystem saying, all right, my business, my sales team, my executives say we need to actually have a tight technology relationship with this other vendor. Okay. Well, the API product manager says, okay, I see the business value of that tight relationship with this, with this set or set or multiple one or many vendors, and we're going to build some APIs to make sure that we can facilitate those integrations internally. And there's a direct business value there because now you have the sales and the marketing capacity But when you get into enterprise sales and say well We want it We have a lot of problems to solve and we know we can't we can't solve all these problems with just a couple strategic vendors you know and um And we would really want to enable like any vendor to solve these problems on top of our platform Now you switch from an application play to a platform play And now you're talking about indirect revenue that your sales team is able to acquire new deals because they are able to talk about relationships and functionality that they weren't able to do when you were just playing in more of an application space and application domain.
